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9.26.2011

Logo Design

Talking about beauty/ aesthetics of a logo, perhaps we'll bump without end because its relativity. But when talk about good or not, we will concern to the functionality, where a logo valued from the function and purpose. We'll see at some of the traits of a good logo and may be helpful tips for the all readers of Source4design:

The characteristics of a good logo are:

1) Simple

The simplicity makes the logo easy to remember and flexible when applied into various visual media.

2) Unique

A good logo have to be unique and easi to recognize among other logo (especially the logo of a competitor).

3) Easy to Remember

A memorable logo will support the company remains in the top position in the minds of consumers. Indirectly this will increase sales and turnover of company.

4) Durable

The logo will certainly last a long time very profitable enterprise. Redesign a logo it will take a lot of cost and time. In addition, changes in the logo also can confuse consumers and even it is not likely to lose many customers.

5) Flexible

The logo will be used into a variety of visual media such as stamps, acrylic, invoices etc. Therefore, a good logo should be placed on a variety of conditions and still not lose its quality.

6) In accordance

The logo should be able to describe what is offered by the company. In this case, the tag line might be able to cover. But we have to get back to the condition where a logo must suitable for a variety of visual media and should stand alone without a tag line.






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